Atlassian is the Australian software company behind beloved project management and collaboration tools such as Jira and Trello. Our team was tasked with creating an interactive data visualization experience for the Atlassian Open campaign at the Atlassian Summit, which focused on the traits and values of successful teams. The goal was to promote Atlassian’s dedication to helping teams navigate the complexities of modern work, and emphasize their focus on teammates as real people, rather than skill sets.
The activation consisted of a series of large monitors that displayed data visualizations pertaining to certain individual, team, and company traits, and their relation to "openness". Guest completed a survey on a tablet, and their survey responses then fed into the data on the monitors. The exciting twist is that the monitors were polarized, meaning the screens appeared blank and the data on them was invisible without polarized sunglasses. After submitting their survey, guests were then given sunglasses to complete their experience and view the monitors.
Guests were initially presented with an iPad, on which they completed a brief survey about their role at their company, their team, and their company overall. As is true with most of our activations, the font and color choices used in the UI were dictated by the surrounding environment (in this case, the client's branded section of the convention center). It was my job to tastefully implement Atlassian's 2019 brand guidelines to create a cohesive guest experience.
Atlassian is known for their clean, modern, and "techie" design system, with sans serif fonts and lots of blues mixed in with fun pops of color. For this initial onboarding step in the activation, I kept the UI design clean and straightforward. We broke the survey into multiple screens, careful not to overload users with too many questions on one screen, to ensure maximum throughput. We also varied the types of form designs we included to keep users engaged with drop downs and multi-selects.
Our priority for the onboarding UI was to collect data from guests using clear language and uncomplicated interactions. We asked for initial quantitative data regarding team size and roles, and followed with more emotional questions. I created all of our onboarding UI using Sketch.
DATA VISUALIZATION DESIGN
This activation's main attraction was the data visualization wall, which consisted of a series of graphs that relayed information from guests' survey responses. Referring again back to Atlassian's 2019 brand guidelines, my team created a variety of different, exciting data visualization options. We focused on creating delightful and easily digestible visuals.
An added layer of complexity came into play with the data visualizations when we needed to display competing answers from both individual contributors and managers, and compare the two. Initially, my team and I got caught up in a few different attempts to make overly complicated-looking charts for the complexity's sake. The idea for the left option below is that each pair of manager/IC data on the right would "light up" according to the displayed answer on the left half of the screen. The idea for the option below on the right is similar, with different portions of the vertical graph expanded depending on which answer on the left is shown.
However, while these look interesting, neither is very intuitive to read at first glance, which would detract from the overall guest experience when there is so much pulling for guests' attention elsewhere. We eventually landed on the option below: simple and intuitive to read, well-branded, and contributes to the overall message.
OUTCOME & LEARNINGS
This project was an especially great opportunity to enhance my data visualization skills in a unique way while experimenting with fun, engaging technology like polarized screens. And our guests loved the activation! Since the results were being displayed on screen in real-time, guests would return to our activation throughout the day to see how the graphs shifted. The combination of communal interactivity in the data visualizations, combined with the unique detail of needing polarized glasses to participate, made for a fun and memorable experience.